Apr 11
19
I harp on it a lot but PPC is getting really complicated . I’m a search marketer, and it’s near-impossible to stay up to date with the seemingly endless stream of updates to AdWords search targeting, never mind the content network, Bing, Facebook, etc. I think what tends to happen is a bit of analysis paralysis – you spend so much time playing with the newest AdWords feature that you neglect basic PPC best practices and your account winds up suffering.
Originally posted here:
PPC for Your Small Business – SMB PPC EBook Review